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COMMON QUESTIONS WE'RE ASKED

Frequently Asked Questions

Why 25% ABV?

After extensive testing alongside our Master Distillers, we found that the perfect balance between full-taste and sessionability was 25% ABV (any lower than that, you lose the full-strength experience).

After extensive testing alongside our Master Distillers, we found that the perfect balance between full-taste and sessionability was 25% ABV (any lower than that, you lose the full-strength experience).

What is a 'sessionable' spirit?

A Session Spirit is our trademarked approach to balancing full-strength taste with half-strength ABV. It's the perfect middle ground between the all or nothing options.

Much like our cousins in the IPA world, being 'sessionable' means you can enjoy more of something before hitting your limit - a lighter, longer experience. Which was definitely needed with traditionally heavy spirits!

A Session Spirit is our trademarked approach to balancing full-strength taste with half-strength ABV. It's the perfect middle ground between the all or nothing options.

Much like our cousins in the IPA world, being 'sessionable' means you can enjoy more of something before hitting your limit - a lighter, longer experience. Which was definitely needed with traditionally heavy spirits!

Can't I just pour half a full strength gin?

Sure... if you only care about halving the ABV% and not taste.

But if you want to actually enjoy your drink the same way you do a proper G&T, then we recommend giving Session Spirit a go.

E.g. a G&T usually has a ratio of up to 1:3 gin to tonic. If you halve your gin, you're then getting a ratio of 1:6. If you halve both, then you're left with a very short drink indeed.

With us, you maintain the 1:3 ratio with the benefit of a more sessionable drink. Win-Win!

Sure... if you only care about halving the ABV% and not taste.

But if you want to actually enjoy your drink the same way you do a proper G&T, then we recommend giving Session Spirit a go.

E.g. a G&T usually has a ratio of up to 1:3 gin to tonic. If you halve your gin, you're then getting a ratio of 1:6. If you halve both, then you're left with a very short drink indeed.

With us, you maintain the 1:3 ratio with the benefit of a more sessionable drink. Win-Win!

How do I drink London Dry?

Enjoy as you would your favourite gin. but with more freedom. Whether you want a mid-week win, a longer, sessionable drinking experience, or a slow Sunday afternoon - London Dry is your go to.

Enjoy as you would your favourite gin. but with more freedom. Whether you want a mid-week win, a longer, sessionable drinking experience, or a slow Sunday afternoon - London Dry is your go to.

What award did you win?

Our spirit won an award at the esteemed London Spirits Competition in 2023 in the full strength category (despite being half the strength)!!

We actually outscored 2,000 spirits from around the world in their own category!

Our spirit won an award at the esteemed London Spirits Competition in 2023 in the full strength category (despite being half the strength)!!

We actually outscored 2,000 spirits from around the world in their own category!